So, you’ve set up all of your social media accounts and are starting to build your brand’s online presence. However, keeping up with posting and creating relevant and excellent material is taking up so much of your time that it’s beginning to worry you out. For your little business, you require some time-saving social media advice.

Most small business owners understand that spare time is an illusion, and that they are continuously balancing many pies. The last thing you need to be concerned about is ensuring that you have enough content to share on social media and that you post on a frequent basis.

You’ll have more time to run and build your business with these time–saving social media ideas for small businesses, and you’ll have your brand online without needing to be online 24/7. Start by brainstorming some social media marketing ideas, then follow up with some careful planning to create a simplified and stress-free social media strategy.

Prepare a content calendar.

Set aside a few hours to create a content calendar for the next couple of weeks. Extra points if you can plan everything out for a month ahead of time! This allows you to schedule exactly what will be sent out on which days of the week and on which platforms. This eliminates the need to scramble for a post and eliminates the time spent determining which platform to use. You can also organise your articles according to the days of the week, holidays, special dates, and so on by doing so. It will also allow you to detect any potential problems before they occur.

Build a bank 

We’re not talking about a monetary institution. In reality, we’re talking about something far more precious than that! An actual content bank with a wealth of useful content ranging from tweets to videos to photographs to blogs and any other social media channel ideas you could have. When constructing your content schedule, you can delve into it and pick out whatever is useful and relevant.

There are a number of free tools available to help you generate excellent, appealing content. Canva, for example, provides a choice of templates from which you can design your own eye-catching graphics and videos to add to your content bank.

Save your most important hashtags in the same place as your article! Make a list of basic, base hashtags that you’ll use for all of your material when you post. Create separate columns with hashtags that are related to your content and that you can easily include into your copy when you’re ready to post. This will save you time from having to rewrite all of your hashtags, which is a time-consuming task even when things are going well.

What a great example of efficiency and foresight!

Copy that! 

Schedule an hour or two in your calendar to sit down and write effective, engaging, and educational material for your postings. Your posts are likely to fall flat if your copy doesn’t match your content. Instead of fumbling for the perfect words, make sure you’re fully prepared to persuade your audience to invest in your company.

Reuse and recycle 

You’ve spent hours creating beautiful, engaging material, and now all those hours seem to have been wasted on a single post with a single click of a button. Nope! To prevent the exhausting task of having to develop new material over and over again, cross-post your material across all of your platforms. Recycle your content if it’s good! To reuse it, you can expand it into a variety of media such as films, photos, infographics, or GIFs. One of the finest time-saving methods for ensuring your compelling content is seen by the proper audience several times is to recycle, reuse, and cross-post.

Make use of online tools! 

There are a variety of useful internet tools available to help you plan your material ahead of time. You can choose the exact day, time, and platform with these tools. This will save you many hours and eliminate the frustration of having to stop in the middle of a task to post something on Instagram. While some are paid, there are many others that are available for free. Although the free plans have limited functionality, they do a great job of allowing you to quickly add something to a post, schedule it, and sit back and watch your DMs light up. Hootsuite, Later, and Sprout Social are just a few of the options available.

We propose that you use analytics tools in addition to scheduling tools to track engagement, reach, stats, and size. This will save you time from having to manually go into each platform’s insights and export the data. This is not only overwhelming, but it also drains a lot of energy!

Stay focused

Finally, keep your attention on the task at hand. Stick to your plan by allocating hours in your calendar to complete the above-mentioned tasks. Remove any potential distractions throughout the content planning phase so that “future you” may sit back and watch your proactive efficiency unfold in the weeks ahead. Avoid getting up for that extra, unnecessary cup of coffee by putting your phone away, closing all tabs on your laptop, and avoiding getting up for that extra, unnecessary cup of coffee. You’ll save yourself a lot of time in the long run if you invest a little effort in correctly preparing your social media material.

So now that you know how to save time and have a wonderful social media feed, you can focus on all the other things you want to do to grow your business. Remember that there is no such thing as perfection in social media, so don’t overthink it. Simply plan ahead, schedule, and relax.

“Time is non-refundable, use it with intention.” – unknown

To learn more about FBS Digital’s social media services, call 0204 526 5195 or send an email to hello@finchleybusiness.co.uk.