Black Friday, a historically American consumer festival, has swept the globe in recent years, becoming the most important day for physical and online purchases. According to Statista, British consumers spent a total of 8.7 billion pounds in a single day in 2019. In compared to any other European country, this was the most money spent.
The competition is rising as the popularity of launching Black Friday advertisements grows. That is why, in order to attract a wider audience, improve interaction, and generate the greatest traffic to your website, you must remain ahead of the game.
To assist you, we’ve compiled a list of fantastic Black Friday marketing ideas for your business that are sure to help you stand out from the crowd.
Have a strong email marketing campaign
Email marketing had a greater conversion rate than any other channel in the run-up to Black Friday, according to studies. Make sure you have a solid email campaign set up a few weeks ahead of the holiday shopping season. Create appealing email text and images, including “sneak peeks” at the deals you’ll be offering, This will spark the audience’s interest and make them desire to learn more about your product in your future email.
Your subject lines should be brief and to-the-point, with the opportunity for readers to add your Black Friday event to their calendars so they don’t miss out. To increase traffic to your website, try giving a special discount or promotion to people who join up for your newsletter or who are already devoted members.
Think outside the box
Make sure your offering isn’t too flat! Instead of giving a fixed % off your whole product line, provide a variety of discounts and promotions to keep your audience interested and your offering fresh. For example, “When you buy X, you get Y for 50% discount!” or “Buy 2 X and get a Y for free!” This will assist you in moving slow-moving items while also increasing your profit. Psychologically, your audience will believe that by purchasing more, they will be saving more money. It’s a win-win situation for everyone.
Spend some time creating gift guides
Your audience may not share your vision all of the time. As a result, assist them. Create a visual offering for the buyer with a variety of items that compliment one another and enable for the purchase of many things at once.
A gift guide is one of the many methods to get your items in front of people. Themes, such as “The best Christmas gift guide,” genders, such as “The perfect presents for a perfect princess,” specific ages, such as “Dad will love these…”, interests, such as “Escape the city with this luxurious camping gear,” and, perhaps most importantly, values, such as “Our top 25 gifts for under £25!”
The three R’s
Remarket, recapture, and reengage are all words that come to mind when thinking about how to remarket, recap People have a very short attention span, and with so many Black Friday deals to choose from, yours must stand out. To get your consumers back into the sales funnel, use effective remarketing methods across your platforms.
Consumers who have abandoned their shopping carts should be targeted, as should loyal customers who haven’t purchased in a while. Make sure your brand messaging is strong enough to catch the attention of your target audience and eventually lead to the sale of the product they were originally interested in.
Your order has been shipped!
According to studies, the majority of customers abandon their shopping carts if the shipping prices are overly expensive, or if there are any expenses at all. Free delivery is the simplest method to convert a consumer without having to do any convincing.
Free delivery combined with a promised quick turnaround time, generally same day or within two days, promotes up to 50% more purchases than businesses who do not make this promise. If you’re going to do something, be sure you keep your promise. Nothing is more aggravating than ordering an outfit for a special event only to have it arrive late.
If you can’t provide free delivery plus a big discount during Black Friday, free shipping on purchases above a specific amount could be a good compromise. If a consumer spends hundreds of pounds with your company, the very least you can do is send it out for free by Royal Mail.
Jump on board with another brand
Teaming up with another small business that complements but does not compete with your brand is probably one of the most successful Black Friday promotions you can launch. Run a joint campaign that encourages customers to buy both goods in a single transaction.
Is it possible to sell organic shampoo and conditioner? Collaborate with a skincare company. What are your plans for the release of your new recipe book? Make contact with the spice makers in your area. The possibilities are limitless.
This will not only improve sales, but it will also broaden your audience and raise brand recognition among clients who may not have been aware of
your company previously.
Flash sales and extended deals
Give your clients something to anticipate. Drive Black Friday promotions that feature flash sales with a specific deal that is only available for a short period of time. The audience will feel a feeling of urgency since they are aware that they are running out of time and must act soon. Isn’t it true that the opportunities we didn’t take are the ones we regret the most?
Consider extending your campaign to a few days rather than simply one. This will enhance the likelihood of a successful remarketing effort, as well as the likelihood of profit.
Give back
Collaborate with a local charity to help others! Customers will feel more secure in their purchases and will be more willing to spend more if they know that a percentage of their money is going towards something worthwhile. Encourage the organisation to promote your campaign on their social media channels as well. Customers are more inclined to buy from businesses that reflect their values and ethics, according to a social impact research.
And, furthermore, karma is a great thing!
It’s also a good idea to think about running some sponsored advertisements. Facebook is an excellent place to start.
You’ll be well on your way to conducting great campaigns that grab attention and make it easy for your audience to convert if you use these Black Friday marketing strategies. Make sure to test your site ahead of time to ensure that it is user-friendly and well-optimized.
Don’t forget to share this article with others to assist them with their Black Friday marketing strategies.
To learn more about FBS Digital’s social media services, call 0204 526 5195 or send an email to hello@finchleybusiness.co.uk.
