Facebook is the world’s most popular and widely utilised social media platform. With over 2.7 billion (with a B!) monthly active users, having your small company active and relevant on Facebook is essential, as knows how to obtain more likes on your Facebook business page.
With organic reach on Facebook gradually decreasing, you’ll need to come up with fresh and creative ways to reach your target audience while remaining ahead of the competition. The more likes, interaction, and activity your page receives, the more likely it is that your brand will be discovered by a new audience.
One of the most effective methods to promote your brand, create leads, and improve sales is to create a large, respectable following on Facebook. We’ll go over a few strategies to obtain more Facebook followers in this article, as well as how to make sure you’re doing it correctly.
Make sure your objectives are S.M.A.R.T. (Specific, Measurable, Attainable, Realistic, and Time-based)
Consider your objectives and make sure they’re Specific, Measurable, Achievable, Realistic, and Time-based. It’s pointless to try to build a fan base that isn’t genuine, doesn’t believe in your brand, and isn’t willing to buy your product or service. Having thousands of likes on your company page is great, but how many of these likes are genuine? Consider who your target audience is and how to appropriately define them. In the end, it comes down to wanting to reach the correct audience who is invested in your small business.
Make your content interesting and easy to share.
It’s pointless to devote numerous hours to stuff that isn’t even remotely engaging. Make material that others will want to share and discuss. Humans are visual creatures, and it is well established that video material on Facebook receives the most attention. We’re not expecting you to become the next Steven Spielberg, but we do recommend that you go beyond basic text. Fascinating photos, noteworthy stories, interesting statistics, movies, quizzes, and other media can be used to spark conversation. Make your audience think they heard it first from you!
One of the most useful strategies to obtain more likes on your Facebook business page is to make your material compelling and sharing, since it increases your chances of being seen by the suitable audience who isn’t currently following you. Don’t be afraid to encourage your audience to help you spread the word by sharing your work!
Keep it short
With so much competition flooding your feed on a regular basis, it’s vital that your material stands out. Keep it concise, to the point, and to the point. Use a few of attention-grabbing phrases with a link to the article instead of posting the complete content in one post. Users of social media sites are expected to scan rapidly through their feeds while being overloaded with content, so make sure yours sticks out!
It’s all about the timing.
Knowing when and how often to upload your content is essential for ensuring that it gets viewed by the correct audience at the appropriate time. If you publish too frequently, your audience may view you as spammer and may become irritated, resulting in a decline in likes and possibly dislikes. If you don’t update frequently enough, your audience will lose interest, which will result in a decline in engagement.
When scheduling and uploading material, it’s also important to remember geographic areas and time zones. If your organisation is headquartered in London, but your target audience is in the United States, you must ensure that your material is delivered at a time that is convenient for them.
These are the best times and days to post on Facebook for worldwide interaction, according to an article:
To guarantee that your posts go out consistently, we recommend utilising a scheduling service like Hootsuite to post 4-5 times a week on Facebook. This will help you get more engagement and save time.
Make the most of your other platforms.
Don’t be afraid to advertise your Facebook company page on your other social media accounts. This motivates those who aren’t already following you across all platforms to do so.
On your other platforms, provide teasers and sneak peeks that connect back to your Facebook company page. For instance, if you’re a chef marketing your new recipe book, post a photo on Instagram with the caption “For the entire recipe, visit our Facebook page!” This keeps the material interesting, the copy brief and simple, and the audience engaged by leading them right to your bus.
To avoid your material being stretched too thin and getting oversaturated, we recommend sticking to three social media channels that are relevant to your brand. It’s preferable to get 30 likes on a single post than 3 likes on ten. As previously said, the higher the number of likes on a post, the more probable it is that it will be viewed by a new audience.
Engage and interact with your audience
If you want your audience to interact with your material, you should engage with them as well. Make sure you’re addressing inquiries and enquiries promptly and effectively, acknowledging their responses and remarks, expressing gratitude and appreciation when it’s appropriate, and networking on relevant Facebook groups.
Sticking to your business’s tone of voice and responding professionally is a terrific approach to expand your reach, brand recognition, and exposure. People who aren’t following your company page will see your replies in their timeline, and if they like what they see, they’re more inclined to like it.
Provide with an Incentive
Make it even more appealing for people to follow you! To encourage your audience to share your content on their timelines, enhance interaction, and boost Facebook business page likes, provide discounts, competitions, promotions, and giveaways.
It’s vital to remember, though, that the audience you want to reward is one that’s trustworthy and genuine in the long term, so make sure your offer makes sense.
Go live!
Last but not least, make your Facebook page live! You may go live and generate content that is highly entertaining and shareable, depending on the product or service you offer. Product demos, behind-the-scenes tours, question-and-answer sessions, meet the team, staff takeovers, entertainment, and other activities are all possible.
This makes the audience feel like they’re a part of the company and creates a more intimate relationship between the brand and the customer. This also provides your small business with a limitless number of opportunities to increase the number of likes on its Facebook business page.
If you’ve made it this far, you’re well aware of the impact Facebook has on not just its users, but also on your business. You’ll be well on your way to developing a successful, engaged Facebook business page if you follow all of the following suggestions.
To learn more about FBS Digital’s social media services, call 0204 526 5195 or send an email to hello@finchleybusiness.co.uk.
