While digital marketing provides greater value for less money than traditional marketing, it is a time-consuming process that requires careful planning. You just don’t have time to conduct keyword research or manage social media and content marketing as a small business owner. What’s even better is that you can engage a virtual marketing assistant for a fraction of the expense of hiring a full-time person to handle your digital marketing. 

A virtual marketing assistant can help you get more done in less time while also increasing productivity. Integrating a virtual assistant into your marketing strategy will simply boost the quality of your digital marketing. 

Having a virtual marketing assistant has a lot of advantages 

Maximizes efficiency 

You may focus on your operating activities without worrying about ignoring your marketing by hiring virtual marketing helpers. You cannot devote all of your time to your marketing activities, and you must also be cautious with your spending. You can engage a virtual marketing assistant to accomplish a modest job for you instead of hiring a full-time staff. Virtual marketing assistants are experts in a number of fields and have the knowledge and experience to help you. This will allow you to concentrate on other things that will improve your bottom line. 

A virtual marketing assistant can manage the following tasks: 

• Content creation and blogging 
• SEO 
• Social media posts 
• Other digital marketing campaigns like Facebook and Google Ads. 

Helps you reduce costs 

One of the most significant advantages of hiring virtual marketing assistants is that you may save money on things like office space, fixed wages, utilities, and equipment. You won’t have to pay for overheads like their laptop, internet connection, or other office-related fees because they work remotely. You can hire top virtual marketing assistants from less-expensive countries with cheaper salaries because you can hire from anywhere in the world. 

A larger pool of talent 

Once upon a time, you could only hire people who were experts in the field in which your company worked. Businesses are no longer restricted to recruiting only in certain fields. Working from home gives you direct access to talent from all around the world. Your virtual marketing assistant can work from any location in the world and complete tasks efficiently and on schedule. 

 More productive than office-workers  

According to a personal development coach, many office workers only spend about 90 minutes each day doing genuine work. They spend the majority of their time on non-work-related activities such as coffee and smoke breaks, water cooler talk, and personal use of the office Wi-Fi. Virtual marketing assistants, on the other hand, are paid by the hour or by the assignment, so they make the most of their time. As a result, hiring a virtual marketing assistant saves money and is more productive in the long term. 

How can a virtual marketing assistant help your digital marketing? 

1 Improve your digital marketing strategy 

Another well, digital marketing plan helps in the development of a solid foundation for your online marketing operations. It’s necessary that your virtual marketing assistants are aware with the marketing platforms you use so that they can offer helpful suggestions for improving your present efforts. Virtual marketing assistants can also recommend new channels for your company to use. 

2 Create a strong social media presence 

Effective lead generation requires a well-managed social media strategy. Your website should be effective in attracting customers to your company. Managing many social media networks, on the other hand, takes time and demands regular attention. 

As a result, a virtual marketing assistant can aid your company in the following ways: 

•      Effectively curate your social media presence
•      Post regularly on your social media channels
•      Keep up with the latest hashtags and trends
•      Respond to comments on your social media platforms

3 Use content marketing to increase online presence 

“Content is king,” as the saying goes. Your articles and websites will rank better on Google if you continually publish high-quality content, increasing your online presence. As a result, you should hire a trained virtual marketing assistant who will concentrate on providing genuine content for your digital marketing plan. 

A virtual assistant can also help you: 

•     Rank higher on Google using SEO
•      Develop an email marketing strategy
•      Design website opt-ins
•      Optimize landing pages to maximize conversions
•      Analyse Google Analytics data to evaluate how campaigns are performing

What can a virtual marketing assistant do for you? 

1 Email marketing 

Because it has one of the best ROIs, email marketing is the favoured internet marketing method for many businesses today. By producing and monitoring your email marketing content, your virtual marketing assistant can relieve you of the time-consuming task of communicating with your consumers. Your newsletters, appealing mailers, and email correspondence can all be created by virtual marketing assistants. 

2 SEO 

Today, SEO is one of the most used methods for increasing website traffic. If your web content isn’t optimised, it’s useless. You can outsource more of your digital marketing chores after you locate a virtual marketing assistant who knows SEO and can conduct successful SEO campaigns. One of the most important aspects of SEO is selecting the proper keywords for your article. A virtual marketing assistant will undertake extensive keyword research to guarantee that your material contains high-volume keywords. Then you’ll be giving your readers the high-quality information they want. 

3 Content marketing 

To attract visitors and convert them into customers, inbound marketers must generate spectacular content. A content marketing virtual assistant can generate interesting material, manage your content schedule, and promote your content on social media platforms. Content production takes time and demands a great deal of focus. Other responsibilities include checking blog performance, organising guest posts, and reacting to comments. It’s definitely worthwhile to hire a virtual marketing assistant to handle your content marketing needs. 

4 Social media marketing 

In the last ten years, social media marketing has exploded. Consistent social media participation is required for successful digital marketing. Customer service, promotions, relationship development, and increasing website traffic can all be accomplished through social media. It takes a lot of time and work to raise brand awareness and develop a loyal audience. Hiring a virtual marketing assistant would greatly benefit your company because it will handle basic social media activities and get the job done without the need for constant supervision. 

Where to find the right virtual marketing assistant? 

You now have a better understanding of virtual marketing assistants and what they can achieve for your company. The next step is to locate one for your company. 

What are the best places to look for a virtual marketing assistant? 

1 Virtual assistant agency 

Virtual assistant services are simply virtual assistant companies that operate online. So you won’t have to look for a virtual marketing assistant because they’ll take care of everything for you. Virtual assistant agencies provide full agency assistance as well as a database of trained virtual assistants. They can also take the position of a virtual marketing assistant if it isn’t working out. 

Virtual assistant companies haasve made it easier for businesses to hire qualified virtual assistants who meet their needs. You don’t normally pay for individual virtual assistant assignments when dealing with virtual assistant firms; instead, you buy packages. These are time-based and can last anywhere from 10 to 75 hours. This gives you the flexibility and assistance you need to reach your goals. 

2 Freelance marketplaces 

Finding contract workers has become easier thanks to the freelance marketplace. On sites like Upwork and Fiverr, you can now publish the chores you need done, and freelancers will react with their information and charges. Using a freelancer provides you with additional possibilities, but it also comes with a number of drawbacks. You will be required to review a number of applications on your own. Popular postings might receive anything from 25 to 100 bids. Because contractors are charged for going outside of the system, you will be obliged to use the company’s message system and billing tools. Contractors will seek for cheaper rates elsewhere since they must account for costs that the marketplace charges them. 

Using the services of a virtual assistant firm is a no-brainer. You’ll never turn back once you’ve made the initial commitment! 

To learn more about FBS Digital’s social media services, call 0204 526 5195 or send an email to hello@finchleybusiness.co.uk.