Small companies often don’t know how to best use social media platforms for their marketing goals when it comes to social media marketing. The problem is a lack of focus and disinformation, which is exacerbated by the enormous quantity of materials available, many of which claim to represent the best practises.
When it comes to time investment, startups are serious form. With time being so important, social media is sometimes pushed to the back burner because the consequences and purpose of SMM aren’t always apparent for new firms.
We’ve created a list of social media marketing tools designed particularly for small businesses to save you time and guarantee that your online efforts aren’t wasted.
But, first and foremost, why is social media marketing important?
What effect does social media marketing have on small businesses?
According to Statista, more than 90% of firms use social media for marketing. If you don’t grasp how to use social media successfully, you’ll rapidly fall behind your competitors.
Here are a few of the advantages of adopting social media marketing:
- Online presence: A strong social media following may help you establish your online presence.
- Brand awareness: By providing social media material, you will expose more individuals to your brand and make them more familiar with your market offering.
- Credibility/Authority: Customers frequently examine a company’s social media account to determine whether it is popular and well-liked by others.
- Engagement/Community Management: Social media, as a platform, enables your company to engage and assist its consumers.
- Low cost: Social media activities may be carried out naturally without the need for paid advertising, making it an appealing choice for small enterprises on a tight budget.
- Promotional platform:Social mediamay be utilised to publish content to your followers that promotes your services/products.
- Targeting: You may target relevant niches for your business by using hashtags and connecting with certain accounts.
- Traffic: If you connect to your website on your social media accounts, you may see an increase in traffic, which may help your SEO ranking and lead generation.
When promoting online, social media marketing is a requirement. Here are our favourite tools to help you build and maintain your internet presence.
Top Small Business Social Media Marketing Tools
- HootSuite
Hootsuite is a social media automation platform that allows you to schedule and post content across many channels. It is a popular tool among digital marketers since it is simple to use and gives you access to a wide selection of social media networks.
Link: https://hootsuite.com
- Unsplash
Unsplash is a fantastic resource for free stock photos that can be utilised in content creation and for whatever else your business need images for. The photos are of great quality, and there is a wide range of them.
Link: https://unsplash.com
- Canva
An very handy online graphic design tool that allows anybody to easily generate visually appealing material. There are preset templates and materials available for free usage.
Link: https://www.canva.com
- Hashtagsforlikes
This website assists in determining which hashtags are the most popular for a specific topic. Hashtags are quite important when attempting to target potential consumers who may be interested in what your brand has to offer.
Link: https://www.hashtagsforlikes.co
- HubSpot
If you’re a digital marketer, you’ve probably worked with HubSpot before. They are simply unrivalled in terms of tools for inbound marketing, customer relationship management, and a variety of other marketing tasks.
Link: https://www.hubspot.com
- Google Trends
This is Google’s official site for determining which search keywords are the most popular in various areas. Use this tool to identify popular subjects for which you may create content.
Link: https://trends.google.com/trends/?geo=US
- Analytics
Although this is not a specific technology, most social media sites, including Facebook, Instagram, Twitter, and LinkedIn, include native analytics dashboards. These dashboards display data on your content, followers, and their behaviour. Pay close attention to this data since it allows you to immediately assess the effectiveness of your marketing efforts.
Conclusion
As a small business, you may approach social media marketing without completely understanding the best practises or how effective it may be.
To keep things simple, rely on these specialised tools to help you be more productive and efficiently manage your campaigns.
Furthermore, you should be aware that any of these technologies will only be effective if you have a strong plan and high-quality content. When it comes to expanding your business, social media marketing techniques are very crucial. You will be able to boost your online activity with ease if you have optimised automated operations.
To learn more about FBS Digital’s social media services, call 0204 526 5195 or send an email to hello@finchleybusiness.co.uk.
