Having a high level of social media involvement can indicate that your company is making an effect in the marketplace. Increasing social media engagement is about creating meaningful and long-term connections with existing and new customers, which will help raise brand awareness and boost ROI both online and offline.
When a person engages with your social media platforms, this is referred to as social media engagement. It evaluates:
- Reactions
- Follows
- Shares
- Comments
- Retweets
- Click-throughs
For 80 percent of digital marketers, increasing interaction across social media channels is the most important tactic. Engaging with your audience on social media on a regular basis can benefit your brand in a variety of ways. It enables you to comprehend your target audience, form relationships with them, respond to their needs, and provide them with great service. Here are some tools and strategies to help your company’s social media presence.
1. Analyse your engagement
You must first analyse your content in order to boost your engagement. It’s significant to remember what made a post stand out if it has a high interaction rate. This will assist you in determining what material to concentrate on and how to improve your engagement. Make use of various tools to track your social media success.
2. Post shareable content
High-quality content is the most shareable. Content is available in a variety of formats and topics. The best content is both educational and entertaining. It should attract viewers to engage, click, and convert. When creating material, consider whether it is emotionally engaging and worth spreading.
Sharing a fact or statistic related to your field, regarding something they may not have known before reading your post, is one of the finest methods to catch someone’s attention. Despite the fact that we largely use social media for fun, many of us don’t mind picking up a few new skills while scrolling through our news feed.
3. Create thumb-stopping headlines
Eight out of ten people will only read the headline. Your headlines should be eye-catching, whether you’re attempting to attract attention to a blog post or a product page. Optimising your headlines can also result in increased engagement, such as click-through rates. Even if a reader does not click on the page, the headlines lure them in, so it’s critical to choose catchy headers for your content.
4. Use emojis more
Emojis can help increase social media engagement. According to studies, 6 million emoticons are used on social media every day. Emojis are now available as dog toys, scatter cushions, costumes, and accessories, all of which have been carefully chosen based on the emojis that the buyer finds appealing. As a result, it’s reasonable to say that emojis have taken over the world! Emojis are used by more than 90% of internet users across different devices. A smiley face emoji can enhance engagement by 138 percent, while a grimacing emoji can boost interaction by 25%.
Brands that use emojis in their posts have a higher engagement rate. Emojis are seen by the brain as being comparable to a real face, which is why they generate more positive responses than text. Emojis in social media posts are associated with a rise in likes, comments, and shares.
When compared to posts without emojis, those with emojis receive 57% more likes, 33% more comments, and 33% more shares on Facebook. Emoji-enhanced tweets have a 25% greater engagement rate. According to a Quintly analysis, 57% of Instagram accounts include at least one emoji in their posts. Emojis clearly have the ability to increase your engagement, so take advantage of this chance while it lasts — it’s free!
5. Include images with your posts
Using high-quality graphics that make your material stand out in a news feed can attract your audience’s attention and allow them to connect with it before they read it. A news feed is visually dense, and it needs appealing photos to attract people to look at and engage with your information.
6. Post frequently
As the saying goes, quality beats quantity when it comes to social media. Your postings may not gain any engagement if you post 20 or 100 times per day, but social media users will ignore them because the brand appears frequently in their news feed, which is aggravating to them. You don’t want your audience to get tired of seeing ads. People become tired of watching the same commercial over and over again, which is something marketers often ignore.
It’s also important to understand when to post. You may miss out on interaction possibilities if you post anything while the majority of your followers are inactive. According to a study by CoSchedule, the best time to post on Facebook is between 1 and 4 p.m. on weekends. During the week, the ideal time to enhance Twitter engagement is between 12 and 3 p.m. Users are active on Instagram throughout the week, with the most active hours being 8 a.m. to 9 a.m.
7. Curate content
Curating content relieves the stress of needing to constantly develop new stuff. Share fantastic articles that will interest your audience and complement your business on social media when you come across them. All you have to do now is writing an article that appeals to your target audience and brand. A retweet is the most basic kind of content curation. You’re sharing material that’s comparable to your brand language and created by companies you follow by retweeting.
Curating material also demonstrates that the company isn’t operating in a vacuum. It pays attention to both its audience and the industry. This will help to raise brand recognition and engagement.
8. Use hashtags
Hashtags are essential for increasing engagement and making your content more discoverable on social media. When used effectively, hashtags can assist people who are interested in your industry and content locate what you’re doing and grow your following at no cost to you. When compared to brands that do not use hashtags, brands that use hashtags can see a 50% increase in interaction. Tweets with one or two hashtags receive 21% greater interaction than tweets with three or more hashtags.
9. Post more video content
Original graphics and photos are a great approach to boost social media engagement. The trick is to make and share more videos. While you frequently publish photographs, movies provide a welcome change from your normal fare.
Content wins every time, and videos are no exception. Even if you produce excellent video content, if it is not promoted properly, it will not be viewed by the right people (at the right time) and will have a negative impact on engagement. Here are some pointers to help your videos reach a wider audience:
- Enable video autoplay — Since September 2013, when Facebook released its video autoplay feature, it has exceeded YouTube in terms of desktop views. Because social media users scan their news feed quickly, video content performs well, and autoplay videos allow consumers to view video content as they move through their feed.
- Use hashtags – The use of hashtags can help in the discovery of your content and the growth of your following. Understanding when and where to use them, as well as how to prevent overusing them, is important.
- Video and length structure – Each social media network has its own video length and structural requirements. It’s necessary to adjust your strategy to fit each medium. Short-form video material, for example, performs better and should contain banding within the first 5 seconds to keep the brand ‘top of mind’ for the audience while watching.
Finally, make sure you’re using the best keywords, titles, descriptions, and tags possible. This will not only help you rank higher on search engines like YouTube, but it will also help you get your videos found.
10. Respond to all comments
You must engage your audience in order to increase engagement. When a person of your audience sends you a message or makes a comment, they are allowing you to communicate with them. You should always respond to each comment, whether it is nice or negative. This might help you develop a relationship with your audience by demonstrating that your company is receptive to input. When the comment is both positive and bad, show kindness and thanks, and when the comment is negative, offer a remedy. When responding to comments, be pleasant and approachable, and always use them as an opportunity to engage with others.
To conclude…
Increasing your social media involvement takes time and work, therefore you’ll need an experienced Community Manager to set up and implement social media and communication programmes that are in line with your marketing strategy. Creating social media accounts with interesting text, image, and video material. Responding to client comments and questions in a timely manner. Brands who focus on increasing their social media interaction will see increased marketing reach, ROI, and brand awareness.
To learn more about FBS Digital’s social media services, call 0204 526 5195 or send an email to hello@finchleybusiness.co.uk.
